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Insights
Does your Dealership Sell Transactions or Experiences?
I recently wrote a blog article entitled, “You Can’t Build a Great Organization Around Satisfied Customers.” In that piece I explained how, by definition, a satisfied customer has merely had…
Dealer NewsStudy Shows Lead Response Practices Fall Way Short
Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price quote requests. Brace yourself, here are the results: Twelve percent of leads…
Dealer News‘Help Me’
Hello gang, welcome to spring. Jim Ziegler and I started out writing in the first issue of Dealer magazine and I’m proud to say that I’ve been with you every…
Dealer News



