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DealerPoint
Insights
Re-allocating Ad Dollars to Maximize Opportunities with New Media
Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry, the CEO of AutoTrader.com, addressed a capacity crowd of dealer principals, GMs, parts managers/directors…
Dealer NewsDealership Prices are Too High…Perception or Reality?
Fact: Most customer-pay service work (maintenance and repair) is done by aftermarket service centers. Fact: Aftermarket service centers outnumber dealerships by at least four to one. Fact: There is a…
Dealer NewsDealing with Consumers Who Use Aftermarket Parts
Potential legal problems often arise when consumers purchase aftermarket parts. Aftermarket parts, and particularly performance enhancing parts such as programmers, can cause damage to a vehicle, can void manufacturer and…
Dealer News



