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Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites
WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and…
Dealer NewsSubaru of America, Inc. Appoints New Chief Marketing Officer
CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer. Reporting to SOA chief operating officer and EVP Tom Doll,…
Dealer NewsFIAT® North America “Drives in” New Marketing and Advertising Campaign
Auburn Hills, Mich. – The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive…
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