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Wow! A Free Money-Maker
I discovered a well-written, easy to read, instructional paperback written by Gary Vann, the VP of Sales and Marketing for Mighty Auto Parts, a nationwide aftermarket maintenance parts distribution company…
Dealer NewsMoving from Stiff-arm to Hug
The entire history of auto sales has been defined by the dealer’s quest to control the selling process. Pre-Internet, that was straightforward: the customer walked in the door, the music…
Dealer NewsEight Steps for Real Reputation Management
It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your dealership’s online reputation is quickly becoming the most important attribute of your…
Dealer News