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A Story of Lost Loyalty….and How to Regain It
Polston_Fixed Operations August10 The following is a true story. I took delivery of my new vehicle in January 2009. It was a smooth process and overall a pleasant…
Dealer NewsWould You Be a Fan of Your Dealership on Facebook?
While there has been much written about every business’s need to dive head first into social media – and even a few articles recently that attempted to put a dollar…
Dealer NewsThe Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying a copy of the magazine and consulting it frequently. If a car…
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