We’re Headed to Detroit!
Digital Dealer Conference & Expo is moving to Detroit, September 22-23, 2026, at Huntington Place. Detroit isn’t just the Motor City, it’s the epicenter of the American automotive industry.
Why Exhibit
Exhibiting in Motor City places your brand directly in front of dealership decision-makers who are actively searching for tools to drive profitability. In a city synonymous with automotive innovation, your booth becomes a space for real conversations
DealerPoint
DealerPoint, a Digital Dealer Event, VIP networking experience is highly curated for each dealership attendee. 1:1 private meetings and boardroom presentations foster long-term relationships for both the Dealer Executives and Solution Providers.
Insights
Honda Tries Out Comedy in New Ad Campaign
Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning…
Dealer News
Which Automaker Leads the Digital Market in China?
WASHINGTON — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study…
Dealer NewsManufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising…
Dealer News
