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Which Automaker Leads the Digital Market in China?
WASHINGTON — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study…
Dealer NewsManufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising…
Dealer NewsNorth American Toyota Production Returns to 100%
TORRANCE, CA – Addressing the Los Angeles Motor Press Guild at the Toyota U.S.A. Automobile Museum, Toyota Motor Engineering & Manufacturing Executive Vice President Steve St. Angelo today confirmed that Toyota’s North…
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