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Viral Marketing Campaign Has Automaker in Hot Water
Do you think a “prank” texting marketing campaign is a good way to promote a new vehicle? Toyota and their ad agency Saatchi & Saatchi thought this was a good idea…
Dealer NewsMercedes-Benz Dealers Launch Social Media Contest
MONTVALE, N.J. — To help mark the 125th anniversary of Mercedes-Benz and its invention of the automobile, Mercedes-Benz dealers launched a social media contest to identify local community service groups…
Dealer NewsWho Are You Targeting in Your Social Media Campaigns — Men or Women?
When you start to design a social media campaign for your dealership, who is the intended audience — men or women? According to the latest Nielsen Social Media Report for…
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