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2012 U.S. Ad Growth Forecast Lowered
New York – MAGNAGLOBAL, a division of IPG Mediabrands, recently released its updated US Media Owners Advertising Revenue Forecast. The 2011 forecast remains unchanged at 1.6% growth, including the impact of…
Dealer NewsMagazine Advertising Revenues Hold Steady Though Third Quarter 2011
New York, NY —Total magazine rate-card-reported print advertising revenue for the first nine months of 2011 closed at $14,354,822,025, posting a +2.1% increase versus the same period in 2010, according to…
Dealer NewsSmartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic
RESTON, VA – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The…
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