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Survey: Car Shoppers Focus on Quality
RICHMOND, Va. — Quality remains top of mind for car buyers for the third year running, with almost double the amount of respondents choosing it over price as influencing a…
Dealer NewsInformation Required by Insurers – What are They Looking For?
Preparing for an insurance bid process or even your renewal can be time consuming. It seems like every insurance company has their list of required information. The reality is that…
Dealer NewsThree Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits
When I came up in the car business, I was taught the 10-step “Road to the Sale.” As most dealers know, this traditional sales method assesses a customer’s needs, builds…
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