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Mastering the Car-Buying Journey: A Dealership’s Guide to Winning Customers
The car-buying journey spans from discovery to purchase and beyond, shaping trust and long-term loyalty. Each stage includes key touchpoints that dealerships must strategically align to engage and guide customers…
Sales and FinanceSenate Votes to End California EV Mandate
The United States Senate voted Thursday to repeal California’s plan to end the sale of gas-powered vehicles by 2035. The vote was 51-44 in favor of blocking the state’s EV…
Dealer NewsHonda Served Cease-and-Desist by CNCDA Over Afeela Sales
The California New Car Dealers Association (CNCDA) issued a cease-and-desist to American Honda Motor Co. and Sony Honda Mobility of America ordering them to stop direct-to-consumer sales of new Afeela…
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