CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.

With new leadership, the digital agency seeks to streamline client partnerships and further identify its brand EATONTOWN, N.J. (PRWEB)April 08, 2019 PCG Digital is proud to announce that as of today, Denise Casagrande, former VP of Marketing, has bee

CDK VP of Sales Bill Wittenmyer shares my managers shouldn’t rely on e-mail to manage their team.

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital re

By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d been in automotive “for the last hundred years.” I laughed in complete agreement; it totally felt that way. He knew the industry. He kne

Giant inflatable gorillas? Waving arm tube men? Strings of balloons?  If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019; the age of the informed shoppe

Consumers are shifting gears to the small screen… Most consumers will admit to impulse-buying, whether in a grocery checkout lane or on an e-commerce website. One tap on the ‘check out now’ link and immediately, the consumer is transported

Running a successful dealership is no walk in the park. It requires consistent focus, commitment, execution, and follow through. This article will focus on the revenue generating aspects of dealership operations. The same attention to detail should a

Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s why I’m trying to understand why marketers have spent years showing me Spanish language display ads. I was recently able to take a look at th