DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani

Video ad startup Waymark wins top tech prize at premiere auto-dealer conference DETROIT, Nov. 9, 2018 /PRNewswire/ — Detroit-based Waymark, an online platform for making premium video ads in seconds, took home the “Best New Tech” a

 Andy Church shares the importance of a needs assessment and offers some advice on how best to conduct one in this Profit By Action Quick Tip.

 CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren’t going away and why dealers should pay attention to them.

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbli

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks. That is no longer the case. Custome

Outsell platform is even more valuable in challenging economic times, as its impact on sales, service and retention is completely measurable MINNEAPOLIS, April 24, 2019 (GLOBE NEWSWIRE) — Outsell, which offers the only AI-driven marketing autom

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in f

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue