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Online Chatting, a Lead Builder?
According to Car Business Today, online chats are driving consumers into sales in a dealership’s pre-owned department. Remind your salesmen not to miss out on leads or ups built from…
Sales and FinanceRole Model: How a Small-Town Dealer Tripled his F&I Take
From AutoNews, dealers can follow the story of Joel Higley, who tripled his F&I revenue by making changes to his F&I department. The steps he followed in re-vamping his F&I…
Sales and FinanceUnlocking Relationship Building with SEO
The latest from Search Engine Watch re-thinks the goal of relationship building. Quantifying success, KPIs, and best practices for avoiding the damage a bad relationship can do. Click here to…
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