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Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective
Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a…
Dealer NewsLittle Data vs. Big Data: Nine Types of Data and How They Should Be Used
From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates…
Dealer NewsWhat’s Better, Email or Social Media?
From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social…
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