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Tariff-Proofing: How Auto Marketers Can Educate and Inform Consumers Amidst Uncertainty
Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the current state of tariffs in the automotive industry. On a seemingly daily…
MarketingTariffs Are Changing the Way Americans Buy Cars
The tariffs implemented by President Trump have dominated the news cycle for months. Whether it’s the tariffs on auto parts and imported vehicles or the more general reciprocal tariffs the…
Dealer NewsTransforming Car Sales for Dealers: How AI is Making a Difference
As competition intensifies in the automotive industry, the ability to move quickly from lead to sale has become a key differentiator. Today’s car buyers expect fast, seamless online and in-store…
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