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Automotive Marketing’s AI Future Depends on Getting Data Right
AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior.…
MarketingDealers Invest in Digital Retailing to Boost Profitability and Customer Satisfaction: Cox Automotive
The automotive world is in the middle of a revolution, and it’s happening digitally. 43 percent of dealers now offer customers the ability to complete every step of the car-buying…
Dealer NewsSmart Dealerships Are Using These 4 Tactics to Win the Modern Car Buyer
Shoppers used to walk onto your lot and start from zero. Today, they arrive armed with months of research, an online financing application, and a pixel-perfect idea of the SUV…
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