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The Customer Survey That Changed A Dealership’s Digital Destiny
Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8…
Event NewsJ.D. Power Oz Says Satisfied Buyers Look Past Price
J.D. Power found significant disparity in satisfaction levels when examining customers’ choices of their dealer. Among customers choosing their dealer based on getting a good deal,
Press ReleasesMore Internet Users Take Express Lane on Car-Buying Journey
But that’s changed. Car consumers today go to fewer websites, and instead rely more on search-engine marketing as an express lane on their car-buying journey.
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