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Surprise and Delight EVERYONE, Customer or Not!
What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump…
Dealer NewsPuttin’ On the Ritz
I was on a trip to New York and met up with a friend of mine (full disclosure: also a happy customer) Richard Hesse, the Dealer Principal at Mercedes-Benz of…
MarketingConnected to the Max: Consumers Want Personalization
We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs
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