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Stop the Lunacy!
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled…
Dealer News'Blue Sky' Advertising!
Twenty years ago ‘Blue Sky’ was what a dealer received over and above the asset value of his or her dealership when it was sold. ‘Blue Sky’ was based on…
MarketingRetargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns
Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site…
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