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Direct Mail: The Rocky of Automotive Marketing
Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail
Event NewsAdvertising to Women Car Buyers
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.
Event News7 Powerful Reasons Why Everything Begins with Content Strategy
The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every dealers's marketing plan (you have one, right?)
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