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Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Today, through the art and…
Event NewsInterview with James Thorp and Gregory Merchanthouse, Quirk Chevrolet
Quirk Chevrolet, in Braintree, Massachusetts, is one of 15 dealerships under the Quirk Auto Group brand. Started by Dan Quirk more than forty years ago, Quirk Chevrolet
Dealer NewsSuccess Secrets of Used Car Marketing
It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30 years. When I…
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