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Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success
With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more than 90 percent of automotive…
Dealer NewsWinning Means Knowing What You’re Losing
1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing.…
Dealer NewsUsed Vehicle Depreciation Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…
Dealer News