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Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T WANT TO!…
Dealer NewsScreen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every wacky idea in between, dealers have had a…
Dealer NewsFaster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example. Do you like Doritos? If you like them a lot you probably…
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