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A Longer-Term View of Digital Retailing for Dealers
That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page…
Dealer NewsIs Your Dealership’s Customer Experience Losing You Customers?
Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies
Dealer NewsMoving Metal: Bringing Together the Art and Science of Audience Targeting to Sell
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Today, through the art and…
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