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Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda began his career in the automotive industry in 2003 with the DCH…
Dealer NewsAdvertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all determine how your communication will be perceived. When…
Dealer NewsThe Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely doesn’t grasp the concepts that successful companies embrace regarding the adoption of…
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