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How to Leverage AI and Machine Learning to Affect Your Dealership’s Bottom Line
Even if you’re not a tech aficionado, chances are artificial intelligence, best known as AI, is already part of your everyday life. Maybe you use a virtual assistant like Alexa…
Dealer NewsEngender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success
With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more than 90 percent of automotive…
Dealer NewsWinning Means Knowing What You’re Losing
1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing.…
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