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Challenging Myths: Auto Dealership Lead Performance Reports
Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate the success of their marketing investments. While total sales opportunities and units…
Dealer NewsElectric Vehicles Could be Auto Industry’s Biggest Disruption EVER!
The next evolution in the automotive industry will fundamentally transform dealership service departments… and this one will be big: service departments that could be empty. If you look at current…
Dealer NewsWhy Rich Information is Critical to VDPs
SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.
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