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When It Comes to Social Media…Don’t Step on a Rake
For lots of dealers, social media seems like a minefield. Tack on the fact that social media has matured into a very viable place to engage customers and promote products…and…
Dealer NewsInterview with Cameron Johnson, Dealer Principal, Magic City Ford, Roanoke, Virginia & Lexington, Virginia
Magic City Ford Lincoln is a fourth-generation family dealership that’s been serving consumers in the Roanoke, Virginia, area since 1938. The franchise won Ford’s prestigious President’s Award for customer satisfaction…
Dealer NewsProfessional Voice-Over Secrets!
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. Having…
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