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The New Car Manager’s Modern Guide to Merchandising
Perhaps more than any other role in the dealership, the new car manager’s responsibilities are evolving rapidly. It used to be that new car managers would merchandise cars on the…
Dealer NewsThe Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive,…
Dealer NewsWhen It Comes to Social Media…Don’t Step on a Rake
For lots of dealers, social media seems like a minefield. Tack on the fact that social media has matured into a very viable place to engage customers and promote products…and…
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