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Interview with Lee Certilman, President/Dealer Principal of Nardy Honda Smithtown
A third-generation car dealer, Lee Certilman, president and dealer principal at Nardy Honda Smithtown, New York, was nominated for the 2017 TIME magazine Dealer of the Year Award. A year…
Dealer NewsYour Best Advertising Target!
The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because the simple truth is, your ‘best’ customer is probably your happiest, most…
Dealer NewsThree Pointers to Maximize Purchased Unit Profitability
I’ve heard more complaints lately from dealers that it seems impossible to acquire wholesale inventory and make the front-end gross profit they expect. Indeed, if you compare the typical cost-to-market…
Dealer News


