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Automotive Advertising Pivots to “Outcome-Based” Measurement as Traditional KPIs Lose Ground
In an automotive market defined by shrinking purchase windows and increasingly fragmented consumer journeys, advertisers are being forced to rethink how they measure success. According to a new thought paper…
Dealer NewsThe End of the “Manual Review Trap”: Re-engineering Auto Dealer & Lending for 2026
The auto dealership and finance industries are approaching a critical era. For years, the promise of digital transformation has been a boardroom staple, yet the reality on the ground remains…
Sales and FinanceDigital Adoption in Auto Finance Outpaces Broader Market Despite EV and Subprime Shifts
The automotive finance industry’s push toward digitization continued relatively unabated in 2025, outpacing the broader automotive market despite a fourth-quarter slowdown driven by shifting dynamics in the electric vehicle (EV)…
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