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Hybrid Learning: What the Rise of Hybrid Vehicles Can Teach Us About Flexibility in Automotive Marketing
As auto brands zigged toward an all-out EV marketing blitz starting in 2021, auto shoppers have zagged toward hybrids with stunning enthusiasm. By the end of 2024, electrified vehicles had…
MarketingSales Were Up, but Affordability Concerns Dominated Q2: Lotlinx
The Q2 2025 Vincensus Report paints a complex picture of the automotive market, one that has spent much of the year navigating affordability challenges and shifting consumer preferences. Compiled by…
Dealer NewsHow AI Is Reshaping Dealer Strategies Amid Affordability Challenges
As economic uncertainty continues to weigh on consumers, vehicle affordability is consistently a driving issue in the auto retail sector. High interest rates, lingering inflation, and constrained supply chains have…
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