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Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing
As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a patchwork of solutions in development to replace our beloved snack-sounding snippets of…
MarketingKBB: February New-Vehicle Prices Decrease from a Month Earlier
February’s new-vehicle average transaction price (ATP) was recorded at $48,039, a year-over-year gain of 1.0 percent but lower by 1.3 percent from January. According to Kelley Blue Book (KBB) officials,…
Dealer NewsFrom Skepticism to Confidence, Upselling Strategies That Work
Upselling for car dealerships can be more challenging than it seems. Many car buyers view such offers with skepticism, often perceiving them as profit-driven tactics. According to an AutoTrader report,…
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