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Lack of Auto Ads Notable for Super Bowl LIX
In years past, an automakers Super Bowl ad would be the buzz the following day.And many times, there would be a debate about which one was better due to the…
Dealer NewsRetail Footprint Still Key for U.S. Car Buyers
As the new normal takes hold at auto dealerships, the blended approach of online and in-person interaction continues to grow. A recent report from OC&C Strategy Consultants point to dealers focusing on an omnichannel…
Dealer NewsTariffs or Not, Smart Dealers Are Already Betting on Used Vehicles—Here’s Why You Should Too
The tariff situation may be fluid, but one thing is certain—dealers who wait for a final ruling on March 6 will already be behind. Smart operators aren’t reacting; they’re adapting.…
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