“Back to the Future” and Making Smart Marketing Decisions

“Back to the Future,” the movie! Remember how Marty McFly leaves a note in Doc’s pocket – in 1955 – which saves Doc’s life in 1985? This presentation is a pre-internet note in the pocket, which will help dealers make smart marketing decisions today. Don’t worry – this won’t be some sappy tribute to the (greatest) movie (ever).

This hard-hitting session will help you come to grips with the reality that digital and traditional are converging – and the missing link, tying it all together, is the strategic marketing plan.

We are at the point of convergence of digital and traditional, and the decisions you make in 2022 will shape/control your success over the next 3-5 years.

This session will help you to:

• Construct and manage your strategic marketing plan
• Bring a new perspective to the upcoming Digital Dealer Conference in Tampa, and learn from vendors, how they can support your vision


Rob Stoesser
Vice President- OEM Relations @C-4 Analytics
Rob brings a comprehensive knowledge of and sincere passion for the automotive industry to C-4 Analytics, where he serves as Vice President. Rob has explored and excelled in many facets of the automotive world for the better part of three decades, working directly with and for dealerships, vendors, and manufacturers from around the world.

Author: Jennifer Allen

Digital Dealer