With the explosive growth of platforms like YouTube, Instagram and TikTok, short videos have emerged as one of the most powerful tools in digital marketing, and the automotive industry is no exception. Short videos generate more than double the engagement compared to longer formats, proving just how effective they are at capturing audience attention. For dealerships, this is a great opportunity to grab attention, build trust, and stand out in a crowded market.
In this article, we’ll explore why short videos are essential to modern car marketing and share practical tips on how to create them effectively.
Why Does Every Dealership Need Short Videos?
- Short, Sharp, and Effective
The attention span of modern content consumers is shrinking—they want information fast and immediately, with little patience for long formats unless they offer deep insights. This makes short videos especially important and highly beneficial for dealerships. A potential car buyer or service customer wants to see what you offer quickly and clearly—without sitting through lengthy explanations.
- Faster Loading and Better Mobile Performance
Short videos are lighter and quicker to load, which improves page speed—one of Google’s top ranking factors. On mobile, where most car shoppers browse, short clips offer a smoother experience, reducing bounce rates and boosting SEO scores.
- Easier to Produce, Easier to Watch
Short videos require fewer resources and can be filmed using a smartphone, making them ideal for consistent content creation. They’re also easy for customers to consume during quick research moments, like on their lunch break or commute.
Smart Tips to Make Your Short Videos Stand Out
- Make Your Videos Speak Visually
It may sound surprising, but most people actually watch short videos on mute. According to a study by Content Marketing Institute, 85% of Facebook videos are viewed without sound. That’s why adding captions or on-screen text is crucial. If your video is too short for full sentences, include key phrases that guide viewers through a clear, logical flow. This way, even those watching silently can follow your message and stay engaged.
- Tailor Your Videos to Fit
Be mindful to tailor your videos for each platform—because not all platforms speak the same language. Every social channel attracts a different type of car buyer, each with unique expectations and viewing habits. By understanding these differences, your dealership can adjust its tone, format, and style so your message resonates effectively wherever it’s seen.
- Making Short Videos Mobile-Friendly
Short videos are the language of modern social media, and since most users watch them on their phones, it’s essential to make them mobile-friendly. Record vertically so the video fits naturally on the screen, and use captions with large, easy-to-read text that stands out. Choose the right video ratio for each platform—9:16 for TikTok and YouTube, and 1:1 for Instagram, to ensure perfect display. Having a clear call to action is essential to guide users to the video description, your social profile or a landing page on your website, such as “Tap to learn more” or “Swipe up for details.”
Short Video Marketing is a Crucial Tool
Short videos are no longer just a marketing trend—they’re the new standard for how audiences consume information. For dealerships, this type of video offers a fast, authentic, and cost-effective way to showcase vehicles, highlight features, and connect with customers in the moments that matter most. By keeping your videos visual, platform-specific, and mobile-friendly, your dealership can meet modern car buyers where they already are—on their phones, scrolling for their next car.
Related Stories: