Matt Sneed
Andrew Rogers
Matt Sneed, Director of Operations at Power Ford and Andrew Rogers, Director of Account Management at Dealers United will be hosting an insightful session at Digital Dealer Conference & Expo 2025! The 25-minute talk is titled “How Power Ford Drove #1 Market Position: “Human-2-Human” Marketing.”
Sick of digital marketing that doesn’t sell cars? Power Ford became #1 in their market and increased sales 18% by doing what most dealers miss: creating real human connections through digital before shoppers ever step foot in the showroom. Join this session to learn how Power Ford builds trust from first click to test drive. Attendees will get their exact “Human-2-Human” marketing playbook with the practical, proven digital selling system that’s crushing Power Ford’s revenue goals. Walk away with strategies dealers can implement immediately to humanize their digital presence and sell more cars this month!
Key Takeaways:
- Walk away with ready-to-use tactics that align your digital presence with your showroom experience, creating a frictionless path from click to close
- Implement the exact full-funnel strategy that powered Ford’s 18% sales growth by seamlessly connecting digital marketing to “being human”
- Gain insider techniques to leverage buying signals online and respond with personalized touchpoints that build real relationships, not just transactions
About Matt Sneed
Matt Sneed is the Director of Operations at Power Ford, where he’s spent the past eight years helping redefine what customers expect from a car dealership. With a background spanning marketing, branding, analytics, and process improvement, he leads initiatives that enhance both business performance and the customer experience. Under his leadership, Power Ford has earned multiple Dealer of the Year awards and national recognition as a Top Place to Work. Matt is passionate about building efficient, people-first operations that challenge industry norms.
About Andrew Rogers
Andrew Rogers is the Director of Account Management at Dealers United, and has been instrumental in helping automotive dealers achieve and surpass their business goals through strategic digital advertising. Leading a dedicated client services team for the past 7 years, he ensures each dealership receives unparalleled, white-glove support tailored to their unique business challenges. Andrew’s deep expertise in client relationship management and digital strategy enables him to translate complex advertising data into actionable insights, driving measurable success. He thrives on delivering exceptional client experiences and is passionate about empowering dealers to optimize their digital investments and drive more vehicle sales.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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