The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communication.
Now, the debate has been shifting to an old question: manged or self-serve? There are advantages and disadvantages to each that we’ve discovered and we’d love to hear from the DrivingSales community about their opiinon.
As we covered on a recent blog post, the reasons for managed are plentiful:
- 24/7 Coverage
- Professional, Consistent Responses
- Experience of Managing Chat Constantly
- Proven Scripts Over Off-The-Cuff Replies
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