Digital Dealer Conference and Expo 2025 registration is open, and we want to individually focus on some of the biggest changes that are coming this year!
Not only did we introduce quick, 25-minute sessions for Day 1, but we’ve also changed Day 2 with 90-minute, interactive sessions. These hands-on, immersive sessions build upon the foundations of Day 1 in workshop-style formats where you’ll work through real scenarios in AI, marketing, and digital operations, and leave with a clear understanding of not just what to do but how to execute it.
“Our 90-minute sessions are where strategy meets execution,” said Group Show Director Jaymie Nielsen. “These hands-on, interactive workshops help attendees take what they learned on Day 1 and turn it into real-world action plans—because knowing what to do is only half the battle.”
Bring your actual pain points to these sessions and work through them together with expert speakers from throughout the industry. Take those new ideas and insights that you gathered throughout Day 1 and learn how to put them into practice before returning to your dealership.
Just like on Day 1 the sessions are separated by tracks to let you easily sync up your Day 1 insights with your Day 2 experience.
Marketing & Advertising
The Marketing & Advertising track is loaded on Day 2 with tons of valuable sessions covering topics such as SEO, web optimization and AI marketing.
One of these sessions is Built to Scale: The AI Stack Fueling the Marketing Ops Evolution with Steve Barker, CEO of Autograph Analytics and Bryan Nguyen, Head of Product at Autograph Analytics. Attendees with go behind the scenes with one of the most forward-thinking dealer groups in the industry to see how they’ve built and scaled an AI-powered marketing operations stack that drives real results.
You won’t just be getting theory. You’ll see a real-world roadmap for using AI to accelerate marketing performance, reduce waste, and connect spend to sales. The session will break down how to operationalize AI, sweeping websites and ad accounts nightly for costly issues, linking inventory to campaign strategy, and deploying custom-built AI assistants that surface insights and build summaries that dealership leaders read. You’ll leave with proven strategies and tools that make you more effective and prove your impact on the business, whether you manage one rooftop or one hundred. Autograph Analytics will also be exhibiting on the Expo Hall floor and can be found at Booth #215!
Another session on offer is Your Website Is Wasting Ad Dollars: Live Audit & Optimization Workshop for Dealers with Alecia Wilson, Head of Growth at sMedia and Erin Richmond, CEO of sMedia. This is not a lecture about optimization, attendees will evaluate their own website experience in real time. With guidance from digital advertising experts with over 30 years of experience, attendees will complete a homepage and navigation audit, analyze how their current website user experience might be leading to wasted advertising spend, and identify and fix friction points.
Attendees will leave this workshop with a completed website audit worksheet, data-backed takeaways using tools like Hotjar, PageSpeed Insights, and GA4, and a prioritized list of updates to discuss with website providers. No technical background required — just curiosity and a website to analyze. sMedia will also be exhibiting on the Expo Hall floor and can be found at Booth #225!
Sales & Variable Ops
The Sales & Variable Ops track features two in-depth sessions on Day 2 covering both generative AI and lead management.
The lead management session is Don’t Gamble on Lead Management in an Uncertain Economy – Ten Sure Bets to Hit the Jackpot with Every Prospect and features the insights of Big Tom LaPointe, Director of Enterprise Development at C-4 Analytics as well as Dave diCecco, General Manager of Hutchinson Ford of Forsythe. In this electrifying session, you will examine ten winning strategies for handling your leads to strengthen your existing processes and implement bold new ones, ensuring you get a winning hand – when your competitors can only fold!
No matter your level of experience, you will walk away from this session with a full deck of actionable strategies, ready to cash in the moment you return to your showrooms! Double down on success and ensure your dealerships are the undisputed high rollers in your market! Get ready to go ‘all-in’ on success! C-4 Analytics will also be exhibiting on the Expo Hall floor and can be found at Booth #417!
The generative AI session is Beyond the Hype: Discover the Game-changing Strategy of Generative Video AI for your Dealership with Tianna Mick, Chief Marketing Officer of Dealer Synergy and Ted Horton, Enterprise Account Director at GAN.AI. Join this immersive and interactive session that goes beyond the buzzwords to show you how Generative Video AI is transforming the automotive industry. In this dynamic session, you’ll explore how this cutting-edge technology can not only automate key CRM processes but also elevate customer engagement, driving sales 24/7. Through hands-on demonstrations, real-world case studies, and actionable insights, you’ll gain a deep understanding of the latest advancements in Generative Video and Conversational AI technologies. The ultimate goal: to create an omnipresent dealership experience that connects with customers at every touchpoint, around the clock.
Dealer Ops & Leadership
The Day 2 offerings for the Dealer Ops & Leadership build on all the insights into AI from Day 1 with three separate in-depth sessions on using the new technology throughout your dealership.
One of these sessions is Using AI Tools to Become an Elite Sales Manager – Tools and Techniques for the Next Level with Jake Hales, Operations Manager at Gee Automotive. In this session, you will be exposed to and utilize AI tools in a hands-on environment to organize your day, reduce your workload, and identify KPI opportunities that will give the most behavior-change with the team in the shortest amount of time with the greatest revenue gain.
Sound too good to be true? It won’t necessarily be easy as change is harder than the status quo. Together you will formulate an hour of your day that will bring you beyond desking the deal, becoming a targeted coach, and broadening your knowledge to current tools and sophisticated dealership variable operations. You will walk away with a list of AI tools and best practices designed to improve your efficiency and enhance you and your team’s skills.
Register Today
These hands-on, interactive sessions will help solve real problems and teach you how to execute strategies that were only ideas just a day before. Combined with our 25-minute expert led talk you’ll leave DDCE2025 ready to level up your operations and execute innovative marketing campaigns.
Two days. Endless value. Check it out and save your spot!