Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales.
My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll.
I was surprised to see him share the link and assumed it was an old piece. Like – a REALLY old piece. In it, the author talked about the bandwagon “preparing to roll out”. But I was thrown off because Facebook Dark Posts have been around for about two and a half years now. So why is it that dealerships are just starting to catch on?
I looked back through our account on Facebook and sure enough, our first dark post was created April 4, 2013. TWO YEARS AGO.
It was for a restaurant group looking to target engaged women. The ad was a quick success – driving 17 people through the door after a TWO HOUR run and a $25 budget.