Wonder why the Facebook Marketing your company is doing is not converting? There are a few things companies can learn from Christopher Kimball’s new venture, The Milk Street Kitchen and his departure from America’s Test Kitchen a brand/company helped to create.
First you must understand that I am a fan of America’s Test Kitchen. I love to cook and many years ago ran across Mr. Kimball’s show on our local PBS station. I loved his approach to help educate viewers on why things happened when cooking, where a cut of beef was on the steer or how you can screw things up if you are not careful. His old fashioned, proper bow tie look, stern teacher approach was something that clicked for me among all of the flashy, fast cooking shows on TV.
That said, I was unaware that he left the show until this week. I will explain how I learned about his departure and through this revelation I want to point out how excellence with their Facebook Marketing came into play and how your business could benefit from their success. I was scrolling through my Facebook feed and noticed this ad.
Of course I clicked on it for a few reasons. First I know the person, second it was so basic, “see what he has been up to” which intrigued me. What was The Milk Street Kitchen? And so my journey began. Let’s review a few things they did really well that you should make sure you are doing when marketing on Facebook.
Facebook Marketing Tips
Overview: Before we begin, you have to understand that the Facebook feed is cluttered. In order to cut through the noise you with your ads, you need to serve up the right content to the right audience. When I see ads that are focused on things I like/want/need then I am more prone to stop and read. Nothing bothers me and others is having ads served up that have nothing to do with who I am or what I like.
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