Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook? According to a recent poll by national car lease website, Swapalease.com, most car shoppers actually turn to YouTube when researching their next vehicle.
The online car lease marketplace polled roughly 2,500 car shoppers across the country in June and found the following social media preferences among car shoppers:
- YouTube: 43%
- Facebook: 33%
- LinkedIn: 10%
- Twitter: 9%
- Instagram: 7%
- Pinterest: 5%
“Millions of car shoppers now utilize the Internet as a way to research their next vehicle, as well as look for the deal that’s right for them, and this includes social media websites,” said Scot Hall, Executive Vice President of Swapalease.com. “Our research tells us that YouTube is an effective social channel since it gives shoppers a virtual tour of the vehicle they’re looking at, as well as an opportunity to see how it handles on the road. Online videos can be powerful in car shopping, particularly as people gravitate toward the Internet and away from actual test drives at the dealership.”
Swapalease.com created an infographic of this research. To view or capture for any stories you may be planning, click here.
For additional questions or to set up an interview to discuss in greater detail, please contact jsternal@meritmile.com.
About Swapalease.com:
Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.
