The average consumer sees 5,000 pieces of promotional content per day, so getting drowned out in all the noise is a valid concern for digital marketers regardless of vertical. But many automotive marketers see this not as a challenge but an opportunity.
The automotive industry is innovative by design – from engineering and machinery to the tactics its marketers use to generate engagement and conversions.
Marketers across all verticals can benefit from taking a deeper dive into how the auto industry is transforming its digital platforms into powerhouses of personalization, prioritized messaging and a fully engaged customer experience.
It’s All About the Customer
Everyone knows the old adage “The customer is always right.” But rarely does that statement get transformed into the question “How can we deliver what the customer wants?”
Automotive marketers ask this question, and more importantly, they answer it.
Website personalization is a key factor in digital marketing, and the auto industry excels in personalization. Automotive marketers have become adept in using tools like engagement scoring to provide real-time 1:1 prospect data to enhance a personalization experience beyond just audience segment, reaching a truly individual level.
The average consumer sees 5,000 pieces of promotional content per day, so getting drowned out in all the noise is a valid concern for digital marketers regardless of vertical.
But many automotive marketers see this not as a challenge but an opportunity. In a sea of people, someone still will turn around when they hear their name called – able to recognize it in a crowd.
The same is true for marketing in the digital space. When customers feel a personal connection is being made, they pay attention.
Priority + Personalization
Personalization also extends to campaign messaging, particularly in terms of customer priorities. The automotive industry has one of the widest audience ranges of any vertical, which makes messaging priorities particularly important.
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