Marketing & Advertising
Impel Announces Executive Leadership Additions
Impel is adding to its executive leadership team in its goal to position the company for continued long-term expansion. These hires and new positions comes after Impel, which specializes in AI sales and marketing automation for the automotive industry, recently...
You’ve Mastered Inventory Videos: What’s Next?
Mastering the art of creating compelling inventory videos should always be the first focus for dealerships, as these videos are the meat and potatoes of your marketing and merchandising efforts. Effective inventory videos showcase your vehicles in the best light,...
Join Leadbox’s Ian Cruickshank’s AI Session at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Ian S. Cruickshank, President and CEO of Leadbox, will present the session Get Home in Time for Dinner: AI Tools for YOUR Success. In the fast-paced world where every second...
2024 Kerrigan Advisors OEM Survey Results
A recent survey by Kerrigan Advisors found an upbeat view of the auto retail industry in the coming years in regards to the franchise system, dealer profitability and electric vehicle (EV) sales. Overall takeaways include OEM executives have a largely positive outlook...
Horne’s April Simmons, Dealer eProcess’s Eliana Raggio to Host Session at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Horne Auto Group’s April Simmons and Dealer eProcess’s Eliana Raggio will lead a session titled Stop with the Fluffy Duffy Crap and Rev Up Your Website Conversions. In this...
Survey: Large Majority of Drivers OK with Anti-Speeding Tech in Vehicles
Drivers are open to prompts to make them safer drivers, according to a recent survey from the Insurance Institute for Highway Safety (IIHS). The report published earlier this year found more than 60 percent of drivers would find it acceptable if their vehicle provided...
Dealer Magazine: Meta Announces Two New Dealer Playbooks: An Omnichannel Approach to Driving Dealer Profitability
Editor's Note: This article was originally published in the July/August edition of Dealer magazine As we bid farewell to the seller’s market after four years of anything but normal, balance is expected to return to the U.S. auto market. As a result, dealers will be...
FixedOPS Marketing’s Russell Hill to Talk Fixed Operations at #DDCE2024
Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)! Russell Hill, Co-Founder/Managing Partner, FixedOPS Marketing, will lead a session titled The New Paradigm Shifts in Fixed Operations. Have you heard people saying, “there’s a...
Edmunds: New-Vehicle Buyers ‘Stretched to Financial Limits’
Elevated new-vehicle prices and high borrowing costs are two leading factors that have new-vehicle buyers stretched to their financial limits, according to the car shopping experts at Edmunds. Jessica Caldwell, Edmunds' head of insights, noted these higher costs are...
Join us for Digital Dealer Las Vegas 2021