Marketing & Advertising
Kerrigan: Auto Dealership Buy/Sell Market Hits All-Time Record in First Half
The auto dealership buy/sell market experienced an all-time record in the first half of 2024, with 204 completed dealership transactions representing 381 franchises sold, according to the Second Quarter 2024 Blue Sky Report by Kerrigan Advisors. The activity was...
Strategies for Mastering Dealership Digital Marketing
According to recent studies, approximately 76 percent of car buyers conducted most of their research online before ever setting foot in a dealership. Dealerships need to focus on digital marketing tactics that not only attract potential buyers but also deeply engage...
#DDCE2024 Sessions in Focus: TikTok Masterclass for Car Dealers
Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have offered an...
McGovern Automotive Group, Tesla, Rohrman Automotive Group, Butler Automotive Group: Dealership Roundup
McGovern Automotive Group Expands into New Jersey McGovern Automotive Group (MAG) has taken over the Contemporary Motor Cars Mercedes-Benz dealership that will now be operating as Mercedes-Benz of Little Silver. This is MAG’s 31st dealership and its first in New...
Dealer Magazine: EV Journalism? More Like Propaganda
Editor’s Note: This article was originally published in the September/October edition of Dealer magazine Journalism, by definition, is impartial, with reporters bound by their sacred oath to write just the facts—not swayed by bias, opinion, personal gain or profit....
#DDCE2024 Sessions in Focus: Stop the Daredevils at Your Dealership
Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have offered an...
New Vehicle Prices Continue Slow Decline, Incentives Grow: KBB
The average transaction price (ATP) for a new vehicle in the U.S. was dropped for 11th straight month and lower year over year, according to data released by Kelley Blue Book. The new-vehicle ATP in August was $47,870, lower by 0.6 percent compared to the revised July...
Dealer Magazine: Servant Leadership: Growing Your Dealership by Growing Your People
Editor’s Note: This article was originally published in the September/October edition of Dealer magazine Great dealerships are built by great people. Great people are a result of great leadership. You grow a great company by growing great people. Great people will not...
#DDCE2024 Sessions in Focus: How to Turn a Vendor into a Partner
Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more. To that end, session leaders have offered an...
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