Marketing & Advertising
Mid-Year Review: Enhancing Your Dealership’s Marketing Strategy for 2024
As dealership managers and marketers, it is essential to periodically evaluate your progress and strategize for the remaining months of the year. With the mid-year here, now is the perfect time to assess your dealership's performance and make data-driven decisions. In...
Join Proctor Dealerships’ Don Monda and Will Beckedicks for a Mastermind at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! The Proctor Dealerships’ Don Monda, Senior Fixed Operations Director, and Will Benedicks, Variable Operations Director, will facilitate a Mastermind tailored to your...
Report: CDK Paid $25 Million to End Ransomware Attack
According to a published report, the price tag that CDK Global paid to cyber terrorists is believed to $25 million. The story from CNN comes as CDK’s CEO Brian MacDonald has promised that the company’s customers will receive financial compensation in a letter going...
Empowering Dealerships in the Digital Age: Adapting to the New Customer Paradigm
Transparency, responsiveness, informativeness, friendliness, and helpfulness—these are the attributes dealership customers have always wanted. It's what we all want anytime we go to a store to buy anything. When I started in the business in the early '80s, the retail...
Mark Miller Subaru’s Ashley Bales to Speak at #DDCE2024
The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Ashley Bales, Social Media and Special Projects Manger with Mark Miller Subaru, will host a session titled Engaging Audiences on the Move: How to Fuel Brand Loyalty with...
KBB: New-Vehicle Prices Hold Steady in June
New-vehicle prices were lower year-over-year for the ninth straight month in June, according to data released by Kelley Blue Book (KBB). The average transaction price (ATP) for a new vehicle in the U.S. was $48,644—$266 (0.6 percent) higher from the revised May ATP...
Mismatch Between Consumer Perceptions of Electric Vehicles and Reality Creates Opportunities
Electric vehicles (EVs) have been getting plenty of attention recently, and mostly for the wrong reasons. Their sales growth has slowed, automakers are resetting expectations and timetables, and concerns persist about their viability as a replacement for internal...
New-Vehicle Sales Down 4.8% in June: NADA
New light-vehicle sales slipped in June in the wake of the cyberattack that affected many dealers’ operations, according to a report from the National Automobile Dealers Association (NADA). Using data Wards Intelligence, NADA’s chief economist Patrick Manzi wrote that...
The Car Market Crash Hype
The automotive news feed is completely saturated with fear mongering about what might happen for the rest of 2024. Negative equity from rapidly rising vehicle prices over the past few years has made upgrading or obtaining new auto loans more difficult for many...
Join us for Digital Dealer Las Vegas 2021