The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Ashley Bales, Social Media and Special Projects Manger with Mark Miller Subaru, will host a session titled Engaging Audiences on the Move: How to Fuel Brand Loyalty with Interactive Campaigns and Influencer Partnerships.
Bales will delve into the strategic execution behind Mark Miller Subaru’s innovative “You’ve Been Bleu’d” campaign, illustrating the profound impact of seamlessly integrating physical activations with digital platforms to supercharge
social media engagement. This campaign, centered around the engaging character Sub Bleu, utilizes miniature figures equipped with QR codes and unique IDs. These elements bridge the physical and digital worlds, inviting participants to a digital map where they can log their journeys and interact with the paths taken by others, creating a shared narrative across social media channels.
The presentation will explore how this clever integration of real-world items into digital experiences not only increases user interaction but also significantly boosts social media visibility as participants share their unique journeys online. Attendees will learn about the importance of creating content that encourages user-generated content, fostering organic spread and deeper community engagement.
Further, the session will detail how the “You’ve Been Bleu’d” campaign transformed into a 72-hour race across Utah, leveraging the power of social media to create a live, interactive event that captivated an online audience and increased real-time engagement. Key insights will include strategies for leveraging influencer relationships to amplify campaign messages, the benefits of syncing multi-channel marketing strategies, and practical tips for ensuring that social media efforts resonate with audiences and drive meaningful engagement.
Participants will leave with actionable strategies to innovate their social media campaigns, using integrated physical and digital experiences to enhance user engagement, strengthen community bonds, and elevate brand loyalty on social platforms.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
