Marketing & Advertising
Road to EV Adoption: Why Timing Is Everything
As the saying goes, timing is everything. Those expecting U.S. electric vehicle adoption rates to accelerate as quickly as Europe’s underestimated this universal truth. To be fair, the 8.9 percent EV share of overall auto industry sales during Q3 2024 was the highest...
Acquisitions, New Customers, and High Retention Rates: Reynolds and Reynolds Celebrates 2024 as a Big Year for Dealer Success
The Reynolds and Reynolds Company is pleased to welcome 2025 with a look back at the previous year and the accomplishments that allowed its customers to grow and be more profitable. “Every day we get out of bed with the goal of helping our customers reach their full...
Digital Tools Improved New-Car Buyers Process in 2024
New-vehicle buyers reported a record 75 percent satisfaction rate with the overall shopping experience, the highest ever record in the 15 year history of Cox Automotive’s 2024 Car Buyer Journey (CBJ) Study. According to analysis, the surge is attributed to...
Best Practices to Ensure Retailers Are Securing Digital Deal Jackets
In today’s digital age, the automotive industry has embraced many technological advancements to streamline operations and enhance customer experiences. Among these, the digitalization of Deal Jackets—the comprehensive records that encapsulate every aspect of a vehicle...
Gentex Unites the Connected Car and the Smart Home with the Next Generation of HomeLink
Gentex Corporation unveiled the newest version of its HomeLink car-to-home automation system at CES 2025 in Las Vegas. The latest HomeLink will be compatible with Apple CarPlay and Android Auto, operate a broad range of smart home products from leading brands such as...
U.S. Has Reached Peak Truck: Dave Cantin Group’s 2025 Market Outlook Report
The U.S. auto industry has reached peak truck, electric vehicles are here to stay, Korean brands are outpacing competitors, and technology is reigniting customer excitement and dealer profitability. Those are some of the forecasts from the latest Dave Cantin Group...
NADA 2025: automotiveMastermind introduces new generative AI talk tracks for dealerships
automotiveMastermind, has launched new enhancements around Actionable Intelligence with Mastermind CoPilot, a generative AI-enabled sales talk track generator built on Mastermind's extensive data and predictive analytics. Mastermind CoPilot provides dealership sales...
NADA 2025: RecovR, KEYper Systems Team Up to Modernize Dealership Key Management
Kudelski IoT and KEYper Systems recently announced a strategic collaboration to transform key management for car dealerships. The partnership brings together the secure key storage and checkout solutions of KEYper Systems with the advanced, real-time dealership-wide...
NADA 2025: FordDirect, Cox Automotive Strengthen Their Smart VINCENT Integration Partnership
VinSolutions announced it has strengthened its partnership with FordDirect through a new integration with Smart VINCENT. This new integration benefits Ford Dealers and Lincoln Retailers currently enrolled in the CRM Data Edge program, by simplifying and expediting the...
Join us for Digital Dealer Las Vegas 2021