Marketing & Advertising
Insights from CES 2025: The Convergence of In-Cabin Sensing and Software-Defined Vehicles
As regulatory frameworks such as the EU's Advanced Driver Distraction Warning (ADDW) near enforcement, automotive OEMs increasingly integrate in-cabin sensing technologies with software-defined vehicle architectures. This shift, evident at CES 2025, marks a pivotal...
Bob Mayberry Hyundai, Castle Automotive Group, Walser Automotive Group, Swickard Auto Group: Dealership Deals
Bob Mayberry Hyundai Sold The Walters family has sold Bob Mayberry Hyundai in Monroe, N.C., to Pablo River Partners, a Jacksonville, FL-based investment firm.The transaction, finalized March 5 with The Presidio Group advising the Walters, marks the close of Missy and...
Mastering Lead Generation Key Strategies for Dealerships
Effective lead generation is the cornerstone of sustained dealership growth and profitability in the fast-paced automotive market. According to the National Automobile Dealers Association (NADA), dealerships with efficient lead generation and follow-up strategies...
DDCE2025 Speaker Proposals Deadline Set for April 11
Call for proposals for the upcoming Digital Dealer Conference & Expo (October 14-15, 2025, Las Vegas) are now open! The deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 2, 2025. Please follow this link to...
Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing
As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a patchwork of solutions in development to replace our beloved snack-sounding snippets of code. While browser-based cookies have served the digital...
KBB: February New-Vehicle Prices Decrease from a Month Earlier
February’s new-vehicle average transaction price (ATP) was recorded at $48,039, a year-over-year gain of 1.0 percent but lower by 1.3 percent from January. According to Kelley Blue Book (KBB) officials, sales incentive levels were mostly flat month over month but...
From Skepticism to Confidence, Upselling Strategies That Work
Upselling for car dealerships can be more challenging than it seems. Many car buyers view such offers with skepticism, often perceiving them as profit-driven tactics. According to an AutoTrader report, 48 percent of buyers believe dealerships prioritize upselling for...
EV Owner Satisfaction Improves But Uncertainties Create Challenges
After a decline in overall satisfaction in 2024, owners of both premium and mass market battery electric vehicles (EVs) are expressing a change of sentiment this year, according to the J.D. Power 2025 U.S. Electric Vehicle Experience (EVX) Ownership Study. Among the...
Auto Dealers Expanding Mobile Service in 2025: Curbee
Looking to meet consumers’ expectations for convenience and improve dealership profits, U.S. auto dealers are primed to add mobile service in a big way in 2025, according to Curbee officials. Mobile service boosts customer loyalty to a dealership’s fixed ops,...
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